RENDERING 12

Best Actor in a Spritzing Role

The author of the article is Bee-Shyuan Chang. It was published on 24 April, 2013, in The New York Times. The article provides the information about actor as cologne spokesman.

In the beginning of the article the author says that Eric Bana, who is known for rugged, physically impressive characters with a sensitive side, now decided to be a cologne spokesman. Eric himself convinces that he has never done a campaign before, but he always wanted to smell nice for his co-stars. The author adds that models of campaigns are increasingly being replaced by recognizable Hollywood personalities.

Further Chang tells that actors have historically been harder to woo. According to the text it was quite difficult for an actor to admit that they take care of themselves until the rise of the metrosexual and increasingly sophisticated grooming products for the furrier sex. Moreover it is very profitably because footage from television commercials and mini-movies can be cut or repurposed for YouTube and print ads.

Chang also points out that appearance is also very important. If an actor doesn’t look right, it can really hurt you. So we see that it’s a very important decision who to choose for the brand. What is more the author says that the actor should have sex appeal — even an unkempt, shaggy sex appeal like Mr. Pitt’s.

To sum up Chang gives the reader opinion of the fashion director at Esquire, Nick Sullivan, who suspects a lot of wives want their husbands to smell better and are buying the fragrances for them. And also he adds that the fact that they used Brad Pitt for a women’s fragrance says something.

To my mind man are more presentable then women. Men have a greater cachet in beauty than they have had for a long time. So, I'm sure it is a good experience for famous brands to use popular male actors, sex-idols in their advertisings.